Press Release
14/02/2022
Unidades de Negócios
Klabin teams up with iFood to offer discounts on sustainable packaging for restaurants on the platform
Through the Chef’s Advantage benefits program, iFood partner restaurants now can buy packaging on Klabin’s e-commerce platform while increasing the sustainability of the food delivery chain
São Paulo, February 14, 2022 – Klabin, Brazil’s largest producer and exporter of paper for packaging and paper packaging, now offers discounts on a wide array of paper packaging and other items for restaurants registered on iFood, a reference in online food delivery in Latin America, through the Chef’s Advantage benefits program (Vantagens do Chef). The action will benefit the food away from home production and consumption chain by increasing the sustainability of the products delivered, especially for small and midsized restaurants.
The Chef’s Advantage program offers exclusive discounts and benefits negotiated by iFood that support the management and growth of partner restaurants. In practice, the initiative, which is completely free and available nationwide, enables establishments to save on services such as gas, electricity, Internet, marketing and more.
Douglas Dalmasi, Klabin’s Business Packaging director, explains that packaging is essential for the growth and quality of delivery services and helps to assure the safety and integrity of the food delivered, while preserving its characteristics to deliver the best experience for consumers. “The delivery segment has grown over the last two years, and it is with great satisfaction that we announce this partnership with iFood, which will allow us to offer more sustainable and accessible packaging solutions to restaurants across the country,” said the executive. “The partnership also makes it easier to connect with new publics to expand the reach of our commercial strategy for the segment,” he added.
According to Arnaldo Bertolaccini, Restaurant Experience Director at iFood, the Chef’s Advantage program, with its multiple partnerships, was created to help restaurants transform to meet the new needs created by pandemic crisis faced by the country and sector. “With the program, we expect restaurants to save up to R$4,000 every month in purchases and services essential to their operation. The partnership with Klabin arrives to complement all our other initiatives, and we are very pleased to include a solution that not only lowers costs but also brings positive environmental impacts.”
Under the Chef’s Advantages business model, transactions are carried out digitally on the Klabin For You online store, which can be accessed via iFood’s exclusive Partner Portal platform. Restaurants receive discount coupons for the Company’s entire product portfolio, which offers renewable and recyclable solutions for paper packaging derived from planted and certified forests.
About iFood
iFood, a leading online food delivery player in Latin America, registered 60 million orders per month. A Brazilian-based foodtech company operating for ten years, it is also has operations in Colombia. iFood works with partners through initiatives that combine business intelligence and management solutions for nearly 270,000 registered restaurants in over one thousand cities in Brazil. iFood is supported by important investors, such as Movile, the global leader in mobile marketplaces, and Just Eat, one of the world’s largest online delivery companies. The iFood News portal was recently launched, which covers topics such as the New Economy and content on curiosities of the business, success cases of partners and the segment’s latest trends and innovations.
#Embalagem #KlabinForYou #Sustentabilidade