On Arbor Day, celebrated on September 21st, Klabin, Brazil's largest producer and exporter of paper for packaging and sustainable solutions, launches the "Natural Influencers" campaign. With an engaging approach, the film gives voice to trees, highlighting the crucial role they play in our daily lives, often invisibly.

With 125 years of history completed in 2024, Klabin owns over 751 thousand hectares of forest areas in the states of Paraná, Santa Catarina, and São Paulo, with 42% of this area dedicated to the preservation of native forests.

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The campaign uses a playful narrative to emphasize the importance of trees in human life, connecting the digital universe with the natural world. Trees are essential for the development of fauna and flora, for climate balance, for the preservation of water bodies, and they also play vital roles such as capturing CO2 and producing oxygen.