Research on consumer behavior for 2024 indicates that more than half of consumers plan to make purchases on that date. To support businesses, Klabin's packaging e-commerce offers sustainable solutions that are ready for immediate delivery
 
São Paulo, November 21, 2024 – Klabin ForYou, Klabin's packaging e-commerce, is offering discounts of up to 60% on select products on its website, providing customized packaging options that serve the needs of both small businesses and large retailers. The Black Friday warm-up campaign aims to support businesses for the date and ensure that retailers are ready to manage the surge in sales during this period.
 
According to a survey conducted by Opinion Box and Dito, 55% of Brazilian consumers indicated that they plan to purchase products during this year's Black Friday, with most having begun their search for deals as early as September. This data reinforces the importance of companies being prepared to meet the demands.
 
"At Klabin ForYou, we understand the importance of a business preparing in advance for major events like Black Friday. Therefore, the warm-up campaign offers special conditions for companies to acquire the best packaging solutions at competitive prices and fast delivery, facilitating the planning and operation of their sales," emphasizes the e-commerce manager at Klabin, Adriana Silva Crawford.
 
In the Black Friday 2024 Purchase Intention survey, conducted by Opinion Box in partnership with Wake, electronics and IT products top the list of purchase intentions at 26%, followed by fashion items and accessories (20%), beauty and cosmetics (18%) and supermarket products (16%). As a result, Klabin ForYou provides solutions tailored to various retail segments, offering packaging that guarantees both safety and sustainability—two factors that are becoming increasingly significant to consumers who are also conscious of the environmental impacts of these materials. A survey carried out by Two Sides in 2023 revealed that 58% of consumers prefer paper packaging because it is better for the environment.
 
Note that Klabin solutions are produced from planted and certified forests, being recyclable and contributing to the environment conservation. For more information about Klabin ForYou's Black Friday warm-up campaign, visit the website and enjoy the offers.

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