Made of kraft paper, this product is recyclable and versatile, serving a range of purposes – from protecting items during shipping to doubling as decorative material for packaging 
 

São Paulo, January 25, 2024 — Klabin, Brazil's largest producer and exporter of packaging paper and sustainable solutions in paper packaging, has just added one more product to its solid portfolio with the launch of the honeycomb paper on its e-commerce platform, the Klabin ForYou. It is in line with the company's commitment to promoting circular economy and offering to the market solutions that help reduce use of fossil-based items. 

 
Made of kraftliner, this solution distinguishes itself with a unique format featuring small diagonal cuts spanning its entire length. Accordingly, when pulled, they form rhombuses that are similar to honeycombs. This honeycomb structure is similar to a padded material and helps protect and preserve products during shipping, because it reduces friction and impact inside packaging. This versatile solution can also serve various purposes, ranging from protecting delicate items to serving as lining in construction, supporting school activities and finding applications in commercial establishments.

 
In the packaging chain, its main market niche, the solution brings important benefits in terms of sustainability. In addition to avoiding use of bubble wrap or air cushions inside boxes, waste send to consumers' homes is improved, which facilitates its correct disposal. In line with circularity, the proper post-consumption disposal strengthens Brazil's paper recycling chain, which is already well structured, exceeding 87% of corrugated paper recycled, according to data disclosed by the Brazilian Paper Packaging Association (Empapel). 

 
 
From small to large entrepreneur

Entrepreneurs across Brazil can already use the honeycomb paper in their packaging. The solution is available on Klabin ForYou, the Company's e-commerce platform that serves all types of businesses. The competitive advantage of this company's front is the support to small and medium entrepreneurs, with nationwide shipments.  

 
The honeycomb paper is sold in rolls that take up little space. Klabin's e-commerce platform offers rolls with dimensions of 40cm x 50m and a density of 90 g/m2.