São Paulo, October 11, 2017 – Klabin provided support to Cardboard Challenge Brazil, held last Saturday (October 10) at the Arte nos Fundos hall in São Paulo. The company donated corrugated boards, which were used as raw material in the construction of toys created by kids who participated in the Brazilian edition of the event. The Cardboard Challenge is held worldwide to promote creativity and interaction between parents and kids, with a lot of fun involved.
The idea for the event was conceived in 2012, when Caine Monroy, an American boy, became an Internet sensation with his arcade built from corrugated board packaging. His story has since inspired a global movement and each your, kids from all over the world come together to conceive and execute different ideas using the material. For more information about the event, visit https://cardboardchallenge.com/