Klabin restructures its operational front for e-commerce segment
“e-klabin” consolidates all of Klabin’s efforts to offer innovative and sustainable packaging for online merchants and brings innovative solutions for the segment
São Paulo, February 2, 2021 – To meet the growing demand enjoyed by online merchants driven in large part by the pandemic, Klabin, Brazil’s largest producer and exporter of packaging paper, presents today its new strategy to strengthen and expand its offering of paper solutions for the segment. e-klabin consolidates all the efforts made by Klabin and restructures its fronts for serving the e-commerce market.
The business is divided into three fronts, which are organized to serve distinct needs: one dedicated to traditional brands that want to expand their presence in online sales channels; another for marketplaces, a segment in which Klabin already operates as a supplier of packaging to large market players; and, last, Klabin ForYou, a marketplace of paper solutions for small and midsized clients seeking the ideal solution for their business.
“For some time, Klabin has been accompanying the strong growth in the country’s e-commerce segment, which has followed similar trends around the world. The social isolation caused by the covid-19 has created new online shoppers, and e-commerce’s share of retail sales has posted strong growth. We worked proactively to restructure ourselves to better serve the market,” said Douglas Dalmasi, Packaging Director at Klabin. “With e-Klabin, we are combining all the company’s experience in offering innovative and sustainable packaging solutions to optimize our service to both microentrepreneurs and large retailers,” he added.
Last year, Klabin’s e-commerce segment registered significant growth. Direct sales of packaging to online merchants in 2020 grew by 122% on the prior year. According to data from the Brazilian Corrugated Board Association (ABPO/Empapel), shipments of corrugated board set various records in the second half of last year. The highlight was October, when the industry registered growth of 8% on the prior-year quarter, driven primarily by Black Friday, with a large share coming from e-commerce. In the whole of the year, also according to ABPO/Empapel, shipments grew by 5.5% compared to 2019.
“We have a team to accompany the segment’s growth, which will support clients in their search for the ideal solution to each challenge. We believe that packaging should go from being just a logistics product to also adding value to what’s being shipped,” said Dalmasi.
e-Klabin will have a dedicated website and social networks that will function as a hub for information on the e-commerce segment. In addition to the new additions to the company’s portfolio, the platforms also will offer a range of content on topics related to the packaging paper universe.
To meet the robust demand for sustainable packaging solutions, Klabin has been restructuring to expand its production capacity and strengthen its integrated business model. At the end of last year, it started operations at the corrugated board and paper packaging units of International Paper in Brazil, which will give it installed capacity of over one million tons of corrugated board and strengthen its leadership position in the segment. The strategy includes an operating footprint with production units in the country’s five regions, affording greater operational flexibility, which is important for rapidly serving the needs of the e-commerce segment. By year-end, Klabin will start up the first paper machine of its Puma II Project, which will expand production at the Puma Unit located in Paraná state. The project involves installing two paper machines, one of which will start operating in the third quarter of this year and the other in 2023. Together, they will produce 920,000 tons of packaging paper annually, most of which will be incorporated into Klabin’s operations, further reinforcing its integrated business model.
For more information, please go to: https://e-commerce.klabin.com.br/