Klabin participates in Portuguese festival in Santa Catarina
Company participates in Itajaí’s most popular festival by donating sustainable and recyclable materials
Santa Catarina, October 7, 2019 – Klabin will be present at “Marejada,” a Portuguese party considered Brazil’s largest fish festival, organized in the city of Itajaí, Santa Catarina, between October 8 and 20. To make the event sustainable, the company will donate paper plates, wooden cutlery and trash cans made of corrugated board. The recyclable materials were produced from renewable natural resources and raw material originating from certified and planted forests.
The event venue was fully equipped with drinking fountains to offer visitors free filtered water. With these initiatives, Marejada will be the first entertainment event in Santa Catarina to avoid the use of single-use plastic, thereby reinforcing the importance of sustainability and recycling. This measure is expected to avert the disposal of 900,000 plastic cups, reaffirming the city’s commitment to the environment through a protocol signed with the United Nations (UN) during the “Volvo Ocean Race” event in 2018 and reinforced by Klabin’s support.
The festival, to be held at Centreventos Itajaí, will feature more than 100 regional presentations and music shows, not to mention gastronomy, represented by dishes prepared from different fish species and craft beer tasting sessions. Entry is free. The event will also include the 1st Kids Sustainability Forum, which includes visits to public schools in the Itajaí region between October 14 and 16 to raise awareness among kids about sustainability. The Forum is expected to reach out to approximately 1,000 children from 2nd to 5th grades.
Brazil’s largest producer and exporter of packaging paper and the leader in the corrugated board and industrial bag packaging segments, Klabin is the country’s only company offering one-stop solutions in hardwood, softwood and fluff pulp. Founded in 1899, Klabin has 17 industrial units in Brazil and one in Argentina. In Santa Catarina alone, Klabin generates over 5,200 direct and indirect jobs.
Klabin is a pioneer in adopting mosaic-based stewardship, which consists of planted forests interspersed with preserved native forests, forming ecological corridors that allow native wildlife to roam their natural habitat while contributing directly to protecting the soil, water and biodiversity. Klabin’s forest area in Santa Catarina covers a total of 135,000 hectares, 68,000 of which are native forests. The company also maintains in Santa Catarina a State Natural Heritage Private Reserve (RPPNE), the Serra da Farofa Complex, which is an area dedicated exclusively to the conservation of biodiversity, academic study and research. The region is home to important headwaters, such as those that flow into the Canoas and Caveiras rivers, as well as to endangered wildlife species.
Klabin’s entire management is guided by Sustainable Development and, in Santa Catarina, the company develops social and environmental programs, including Growing Up Reading Program, Growing Up Program, Environmental Protectors and Legal Forests Program.
Klabin also supports the UN Sustainable Development Goals (SDGs), is a signatory to the UN Global Compact and the Brazilian Pact to Eradicate Slave Labor, and seeks suppliers and business partners that share its values of ethics, transparency and respect for sustainability principles.
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