October 07, 2019

Klabin focuses on e-commerce with paper solutions

Klabin ForYou enables anyone to access paper-based products, reinforcing the company’s strategy to offer consumers diversified and sustainable alternatives

São Paulo, October 3, 2019 – Klabin ForYou is the new digital platform from Klabin that offers solutions in paper packaging and a series of paper-based products. Through the website, any user – individuals as well as small or midsized businesses – can acquire products with the quality that Klabin offers, i.e. resistant, recyclable, biodegradable, made from renewable raw material and certified by international organizations.

“With the platform, Klabin is definitively focusing on e-commerce. Our packaging is not only built for transportation of goods but also adds value to the packaged product through innovative printing and solutions. We will take advantage of the versatility of this market to get increasingly closer to the final consumer, offering them diverse products and solutions in paper” said Cristiano Cardoso Teixeira, managing director of Klabin.

The platform has an exclusive tool that enables consumers to customize the art on their packaging, decide on colors, images and logos on the internal and external sides of the product. The packaging is available in the Transport & Mail, Delivery & Take Away, Gifts & Display and Multifunctional categories in small, medium and large sizes.

Moreover, Klabin ForYou will serve as a marketplace for paper products, featuring diverse possibilities for use of the raw material.

“We are noticing a significant change in consumption patterns, which will influence both products and packaging, and paper is an important factor in this process. We want to make it available to everyone,” he added.

To develop this new business, Klabin invested on an innovative work format. A team of four professionals from different areas of the company was given the challenge of conceiving an e-commerce model for the company. To ensure greater speed in decision-making and an environment that foments creativity and innovation, following the spirit that drives a startup, the team started working independent of the company, with full liberty to suggest business concepts and plans, professional autonomy and self-management.

“I Love Paperboard”

Apart from the packaging portfolio already available on the platform, Klabin ForYou has announced its first partnership to sell paper solutions, reinforcing its strategy to operate also as a marketplace for other brands. Henceforth, anyone can acquire the toys of the “I Love Paperboard” brand, which uses Klabin’s corrugated board as raw material to develop its portfolio – also through the Klabin ForYou website. Several models are available, which stimulate the imagination and development of children, besides being practical and sustainable, expanding the platform’s range of offerings.

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About Klabin

Brazil’s largest producer and exporter of packaging paper, Klabin is the country’s only company offering one-stop solutions in hardwood, softwood and fluff pulp and the leader in the corrugated board and industrial bag packaging segments. Founded in 1899, Klabin has 17 industrial units in Brazil and one in Argentina.

With its entire management guided by Sustainable Development, Klabin pursues integrated and responsible growth that combines profitability, social development and environmental commitment. Klabin has been a component of the Corporate Sustainability Index (ISE) of the São Paulo Stock Exchange (B3) since 2014. A signatory to the United Nations Global Compact and to the Brazilian Pact to Eradicate Slave Labor, Klabin seeks suppliers and business partners that share its values of ethics, transparency and respect for sustainability principles.

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