To commemorate World Environment Day, the 5th of June, Klabin is making a series of five videos available on its website, which will be posted daily during this week. The purpose of the action is to divulge the company’s actions to both external and internal public with an emphasis on the fundamental role of sustainability in the history of the company. With the slogan: “In practice. For real. That is how respect for the environment works at Klabin”, the campaign is undersigned by the Nuts Agency.
The videos, with an average length of two minutes, cover the initiatives carried out in several segments such as effluent treatment, environmental certification, reuse of byproducts and reduction of energy and CO2 emissions. The materials were produced at the industrial plants and the protagonists are the employees themselves who are responsible for making Klabin a benchmark of the environment.
Check out the videos on www.klabin.com.br.
2/6 – Water and Effluents
3/6 – Wastes
4/6 – Certification
5/6 – Energy
6/6 – Emissions to Air
Klabin, Brazil’s biggest paper manufacturer and exporter, produces packaging paper and board, corrugated boxes, industrial sacks and timber in logs. Founded in 1899, today it has 15 industrial plants in Brazil and one in Argentina. It is organized in three business units: Forestry, Paper (cartonboard and kraft paper) and Converting (corrugated board and industrial sacks).
Sustainable Development guides the management of the company, in the pursuit of integrated, responsible growth which combines profitability, social development and environmental commitment. In 2014, for the first timeKlabin will be part of BM&F Bovespa’s Corporate Sustainability Index (ISE). Consequently, it is a signatory to the UN Global Compact and looks for suppliers and business partners who adhere to the same ethical values, transparency and respect for the principles of sustainability.
Information for the press:
Maquina PR Group
Carlos Moura | (11) 3147-7453 firstname.lastname@example.org
Tatiana Souza | (11) 3147-7921 email@example.com
Fernanda Doniani | (11) 3147-7448 firstname.lastname@example.org